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Year-end giving is won or lost in a few short weeks. Plan around those weeks.

December is the biggest giving month of the year, and the last six days carry a huge share of it. Every inbox and feed is packed with asks at the same time. This playbook shows you how to reach the right people during that window, as long as you set things up before it opens.

Get The Year-End Paid Media Playbook

Download the Year-End Paid Media Playbook to learn how to:

  • Time your campaign around the four dates that shape year-end giving
  • Split a small budget across two channels that work instead of five that don't
  • Build the retargeting audiences that convert at the lowest cost
  • Avoid the six paid media mistakes we see nonprofits make every December
  • Measure gifts and cost per donation, not clicks and likes
  • Run year-end ads even if your budget is close to zero

Built for Lean Nonprofit Teams Working Against a Hard Deadline

You don't need a big budget or a big team to run a smart year-end campaign. You need a plan that fits the few weeks that matter and a clear answer when your board asks what the spend did. This playbook gives you both, with weekly actions to take at the end of the year.

In their words

For nonprofits, the right agency partner needs to understand the mission, the audience, and the relationship an organization has built with its supporters. Cordelia Labs has become a valued partner for the Tampa Bay History Center, developing paid media strategies that strengthen our broader advertising efforts, increase traffic to our digital channels, and help us reach future museum-goers.

Billy Somerville

Sr. Director of Marketing & Communications, Tampa Bay History Center