Performance media for nonprofits

Paid media for nonprofits that have to show their board real results.

We manage your Google Ad Grant and paid search as one program, and we report donors acquired, applications received, and cost per action. Not impressions. One nonprofit went from 3% to 73% grant utilization in six weeks.

Book your free performance audit

A 20-minute call to start. We'll review your setup and show you what's possible. No pitch.

We reply within one business day.

Trusted by mission-driven organizations

  • National Disability Institute
  • RefugePoint
  • Metropolitan Ministries
  • B Lab
  • National Policing Institute
  • Outright International
  • NPO_LOGOS_AHRC-NYC-Foundation

Generalist agencies don't know how nonprofits get measured.

A generalist agency hands you a report full of impressions and reach. Your board wants donors acquired, applications received, volunteers recruited, and the cost to get each one. When the agency optimizes for the wrong number, you're the one explaining the gap at the next board meeting.

Most nonprofits also run two disconnected programs. A grant-only vendor manages the $10K Google Ad Grant in isolation. A separate paid firm ignores the grant. Nobody owns the full picture, so the two budgets never reinforce each other. We run them as one program.

And grant accounts get suspended for low CTR or policy slips. We monitor monthly so you keep the $120,000 a year in free search ads working.

Your grant, your paid budget, and the reporting your board signs off on.

We maximize your Google Ad Grant, layer paid search and social on top where it pays off, and measure donor lifetime value against acquisition cost. You get real-time dashboards and board-ready reporting, so the numbers you present are the numbers we optimize for.

In their words

Of all the vendor relationships that I've had, this has been one of the most overwhelmingly positive experiences. I've been thrilled about it!

Jonathan Goodman

Director of Development & Communications, Champions for Children

Here's what a free performance audit actually involves.

  1. Step 01

    Discovery call

    20 minutes

    You walk us through your mission, growth goals, current media spend, and constraints. We ask questions and listen.

  2. Step 02

    Performance audit

    About a week

    We review your current media, benchmark you against comparable nonprofits, and find the gaps in spend, targeting, and grant utilization.

  3. Step 03

    Recommendations call

    30 minutes

    We show you what we found and what's possible. No commitment to continue.