Google Ad Grants management for nonprofits

Make your Google Ad Grant work as hard as you do.

Google Ad Grants gives qualified nonprofits $120,000 a year in free search advertising. We manage the strategy, compliance, and optimization that turns it into mission outcomes. 

Get a free Google Ad Grant audit

A 20-minute call to start. We'll review your account health and show you what's possible. No pitch.

Most 501(c)(3) nonprofits with an active website qualify.

Proof

What a fully-used grant looks like.

  • 3% to 73% Grant utilization in six weeks

    National Policing Institute, after we rebuilt the account structure and put the full monthly grant to work.

  • 9.86% Google Grant click-through rate

    National Disability Institute, nearly double Google's 5% compliance minimum.

  • 8.34% Search CTR on a $10K/mo grant

    Blue Ridge National Heritage Area, sustained well above the compliance floor.

  • 16x More conversions

    Tampa Bay History Center, from 51 to 847 online ticket purchases a month.

The problem

You're leaving too much of your Ad Grant on the table.

Google gives qualified nonprofits $10,000 a month in free search ads. The average nonprofit uses less than a third of it. The budget resets every month, so whatever you don't spend is gone.

Grant accounts also get suspended, usually for a low click-through rate or a policy change nobody caught. One suspension takes all $120,000 a year offline until you fix it. We check the account every month so it stays live.

Google Grant Management

Setup, compliance, optimization, and integration with paid search.

We handle account structure, keyword strategy, and monthly compliance monitoring, and we integrate the grant with any paid search you run so the budgets reinforce each other. You get real-time dashboards and board-ready reporting.

In their words

Cordelia Labs has become a valued partner... developing paid media strategies that strengthen our broader advertising efforts, increase traffic to our digital channels, and help us reach future museum-goers.

Billy Somerville

Sr. Director of Marketing & Communications, Tampa Bay History Center

Here's what a free Google Grant audit actually involves.

  1. Step 01

    Discovery call

    20 minutes

    You walk us through your mission, your current grant account, and your goals. We ask questions and listen.

  2. Step 02

    Grant audit

    About a week

    We review account health, utilization, compliance status, and the gap between where you are and where you could be.

  3. Step 03

    Recommendations call

    30 minutes

    We show you what we found and what's possible. No commitment to continue.